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 TECHNOLOGY

Dial M For Multimedia
New Cellphone Applications Arrange Blind Dates, Find Restaurants, Check Movie Times, Exchange Photos

August 19, 2004
By NATALIE HOPE MCDONALD, Special to The Courant

When Kit Halstead, a 34-year-old systems administrator in New York, wants to hook up with friends, all she has to do is tag them. Halstead uses Dodgeball, a text-message application she downloaded to her Verizon phone to instantly connect with other Dodgeball members.

"The idea that someone sitting two seats away from me at a bar is getting a text message telling them that I'm there appeals to my twisted sense of humor," said Halstead. "Aside from that, I'm waiting for the service to hit a sort of critical mass where it will become more useful to me."

Halstead is one of a few thousand phone users equipped with the latest wireless technology, whether it's being used to reach friends, make a blind date or find a restaurant.

According to Jason Devitt, CEO for Vindigo Studios (www.vindigostudios.com), another company that specializes in location finders and streaming news, "The average American replaces their mobile phone every 18 months. Most new models support the technology behind our products. As a result, these applications are quickly becoming commonplace."

Similar to Dodgeball (www.dodgeball.com), Vindigo relies on a wireless connection to secure content on phones.

"UPOC [www.upoc.com], powered by Vindigo, can help you to meet new people with similar interests," Devitt said. "We can help you to express yourself with cool wallpaper from GuyStuff. And we can make it easy for you to find all the services you need in your area, using Vindigo city guide or Mapquest Mobile."

Coming not long after GPS navigation, a satellite technology built into new cellphones and vehicles to track coordinates on digital maps, Vindigo and Dodgeball are starting to find favor among younger adults who are familiar with the wireless technology and more open to considering this alternative form of communication.

"Unlike mini-browsers on phones, our products use smart caching to speed delivery of information to consumers and to minimize the numbers of calls to the server," said Devitt. "More importantly, we build our interfaces so the information is easy to find."

Finding people and places is at the heart of these applications. Dodgeball, available in 15 cities but not yet in Hartford, specifically uses lessons learned from Friendster (www.friendster.com), the meet-and-greet website that was launched to connect people by six degrees of separation.

"A friend asked me to join and I liked the idea of being able to notify large groups of friends about my location without making lots of calls," Halstead said.

She acknowledged she's among the first of her friends to use the application. Only about four others have the sophisticated phones that meet system requirements.

"At this point, I just use it to allow my friends to track me over the course of an evening, letting them know where I am in case they're bored and want to join me," she said.

Adam Lee, 24, an electronic musician and computer programmer in Chicago, is another Dodgeball user.

"I do a lot of my coordinating with friends over text messaging and I like gadgets, so I thought it would be a cool combination of the two," he said. "On top of that, it's nice to have it just to do something simple like look up an address."

Lee has been using the application since April, starting when he was living in New York. The metropolitan areas where the program is available have expanded nationwide.

"I mostly connect with people I already know, but I've had a few people come up to me and say that they got my message, because Dodgeball sends a message to a friend of a friend if they're within 10 blocks of you," he said. And while dating is also a built-in option to the service, Lee hasn't tried it.

Devitt said that quite a few users are trying out other types of services wirelessly.

"As mobile phones continue to evolve and have faster processors, more memory and better screens," he said, "the market for information and entertainment services will expand tremendously - even to the exclusion of other media channels."

Lee said that wireless communications is also efficient. "Young people are using their cellphones more and more as a way to communicate. These days, if a party is good, it's going to be packed a half an hour later and the converse is also true. You always see people calling their friends and telling them to come if a place is good or asking them where they should go if it isn't, so this will just tie in naturally to that," he said.

David Behar, a Web developer and Vindigo user in New York, acknowledged that he uses the application to track down locations, but considers himself a unique user.

"It may catch on; however, not everyone has a phone that is capable of displaying what my phone can," he said. "It would appeal to mostly the Internet crowd. I cannot see elderly folks using it. Mostly teenagers and young adults would benefit from this."

Using Vindigo, Behar and other users can track down the closest ATMs or restaurants, check movie showtimes and get maps.

"These technologies are available on every major wireless carrier," said Devitt. "There is something available for everyone on every phone, whether it be Hollywood news with CelebrityNow or family photos through FotoShare."

Behar said, "The coolest part is getting the visual map to see where you are and in relation to a highway. This will not replace a map, but is very useful in the absence of one."

Halstead said that overall her experience with phone-based applications has been positive, with the exception of one incident.

"One of my co-workers mentioned seeing me on the news," said Halstead. "Turned out a local news show had done a story on Dodgeball, and he had seen my picture on their footage of the home page. Not such a bad thing necessarily, but I'm not really sure I want my co-workers to know how often I go to bars or which ones to find me in."



Natalie Hope McDonald is senior editor of E-Gear magazine.

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